Škoda Elroq Launches with FCB Campaign
The Elroq's features, including its quick battery charge and storage space, are highlighted through the campaign's use of curious animals, while the SportLine trim and new variants offer customers a range of options to suit their needs, with prices starting from £33,350.
Škoda has launched its first electric compact SUV, the Elroq, with a global campaign featuring curious animals to highlight the car's features, including quick battery charge, storage space, and LED Matrix headlights.
The campaign, which includes a 45-second "hero" film and five 20-second executions, showcases chipmunks, raccoons, and hummingbirds demonstrating their unique abilities, such as storing 12 nuts in their mouths and seeing in the dark. These abilities are metaphors for the Elroq's features, according to Škoda's head of global marketing, Meredith Kelly.
The Elroq lineup has also been expanded with the addition of the SportLine trim, which is the range-topping model, and two new variants: Elroq SE L 60 and Edition 60. The SportLine trim features aggressive exterior styling, a bespoke interior, and a revised suspension setup, and is available with both 60 and 85 battery variants.
The new Elroq SE L 60 and Edition 60 are positioned between the SE 50 and Edition 85 variants, with the SE L 60 starting from £33,350 and the Edition 60 starting from £34,450. These models feature a 63kWh battery pack, a 204PS rear-mounted motor, and a WLTP range of up to 265 miles.
The campaign, created by FCB London, aims to celebrate the car's specifications, smooth movements, and technical prowess, and will run across various media channels, showcasing Škoda's "bold, joyful spirit", according to FCB London's chief creative officer, Owen Lee.
