Asia Cup Tamasha: Pakistan Seeks TV Rights Amid $12 Million Demand
The development has sparked concerns among cricket fans in Pakistan, who are eager to watch the Asia Cup 2025, featuring top teams including Pakistan, India, and Sri Lanka. With Tamasha delivering the entire tournament to digital audiences nationwide, fans can still expect a seamless and high-quality viewing experience, despite the uncertainty surrounding the TV rights.
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Pakistan is struggling to secure TV rights for the Asia Cup 2025, with Indian broadcaster Sony demanding $12 million, three times the estimated market value, while Tamasha has secured exclusive digital streaming rights for all Asia Cup tournaments till 2027.
The Asia Cup 2025 is scheduled to take place in the UAE from September 9-28, featuring 19 matches, including three India-Pakistan matches if both teams reach the final. Pakistani TV channels are in talks to reduce the amount and are considering forming a consortium to meet the demand. The sale of broadcasting rights in Pakistan is ongoing, with the digital rights already finalized and expected to be announced on Monday.
Tamasha, Pakistan's leading digital entertainment platform, has acquired exclusive digital streaming rights for all Asia Cup tournaments till 2027, including the Men's Asia Cup 2025 and 2027, and Under-19 and Emerging Teams tournaments, totaling over 150 match days. This acquisition marks a major milestone in Pakistan's digital sports broadcasting landscape, reflecting Tamasha's growing stature as the go-to digital platform for premium sports content.
The situation is further complicated by tensions between India and Pakistan, with some in Pakistan alleging that the pricing is a politically motivated move. The Pakistan Cricket Board (PCB) may step in to support the broadcasters financially if needed. The PCB had initiated plans to launch a dedicated channel, but the idea was left in limbo due to constant changes in leadership.
As the Asia Cup 2025 approaches, Pakistan's leading broadcasters are set to meet to explore a combined bid, in a last-ditch effort to secure the TV rights. The outcome of these negotiations will determine the fate of the Asia Cup broadcast in Pakistan, and whether fans will be able to watch the tournament on their screens.