Kia Stonic Price in Pakistan Reduced to Rs4,767,000
The reduced price of the Kia Stonic EX is expected to make it a more attractive option for customers in the compact crossover segment, with its sporty design and dynamic performance making it a strong contender against other vehicles in its class.
Kia Pakistan has reintroduced the Stonic EX variant at a reduced price point of Rs4,767,000, aiming to reposition the vehicle in the competitive compact crossover segment and recover lost ground due to weak sales and criticism over the EX+ price tag.
The Kia Stonic EX is a compact SUV that combines sporty design, dynamic performance, and everyday practicality, targeting individuals seeking a compact SUV for daily commutes and weekend outings. The relaunch comes at a time of declining auto sales in Pakistan due to rising costs and high inflation. Bookings for the Kia Stonic EX are now open, with deliveries scheduled to begin in June.
Kia Motors Pakistan initially discontinued the EX variant but brought it back due to weak sales and criticism over the EX+ price tag. The EX+ was later priced at Rs5,500,000, leading to another decline in consumer interest. The company's decision to relaunch the EX at the lower price point may be aimed at making the Stonic more competitive in the market, particularly against rivals like the Suzuki Swift.
The price reduction of approximately Rs1,513,000 from the initial price of Rs6,280,000 is a significant move by Kia to rebuild customer trust and loyalty. With the new price point, Kia aims to attract more customers and increase sales in the declining auto market. The success of this strategy will depend on how well the Kia Stonic EX is received by consumers in the coming months.