WhatsApp Update: New AI Features for Users
The new features, including the ability to forward messages to Meta AI and create custom AI chatbots, are expected to revolutionize the way users interact with the app and provide more personalized experiences. With the guided AI Studio process and enhanced privacy features, WhatsApp is poised to become a leader in the AI-powered messaging app market.

WhatsApp has introduced a new feature that allows users to forward messages and media directly to Meta AI for analysis, enabling them to share content and receive relevant responses. This feature is currently available to select beta testers on Android and may eventually become available to all users. Users can add context to the forwarded content, such as a question, to help Meta AI provide more accurate and helpful responses.
The new feature is part of WhatsApp's efforts to enhance user experience and provide more interactive features. Additionally, WhatsApp is testing a feature called "AI Studio," which allows users to create their own AI chatbot assistants within the app. This feature is currently being rolled out to a small number of WhatsApp beta testers and enables users to create custom AI assistants with specific roles, personality traits, and styles of discourse.
The AI Studio process is guided and doesn't require technical expertise, allowing users to start chatting with their AI assistants immediately after creation. Furthermore, WhatsApp is also testing the ability for users to create usernames, which would allow them to connect with others without sharing their phone number, enhancing privacy. This move aims to provide users with more control over their data and interactions within the app.
The introduction of these new AI features is a significant development for WhatsApp, as it aims to compete with other AI-powered platforms such as OpenAI and Gemini. The company's focus on user experience and privacy is expected to enhance its position in the market and provide users with more innovative and interactive features.