BBC News: WhatsApp Introduces AI Feature Amid Privacy Concerns
The introduction of Meta AI has raised important questions about the balance between innovation and user privacy, and as the feature continues to roll out to more users, it remains to be seen how WhatsApp will address the concerns of its users and ensure that their personal data is protected.

WhatsApp has introduced a new AI feature, powered by Meta AI, which has sparked concerns over user privacy and data collection, despite the company claiming it is "entirely optional" and allows users to interact with a chatbot that can provide recommendations and answer questions.
The feature, marked by a blue circle on the Chats screen, uses Meta's Llama 4 language model, which has been trained on millions of pirated books and research papers. Experts have raised concerns over the potential misuse of personal data and the lack of transparency in the feature's data collection practices. The Information Commissioner's Office has stated that it will monitor the adoption of Meta AI's technology and use of personal data within WhatsApp.
Users have expressed frustration and concern over the feature's inability to be removed from the app, with many taking to social media to express their dissatisfaction. Despite misinformation online about a setting that allows users to switch it off, WhatsApp has confirmed that the feature cannot be disabled. The Meta AI button can be found at the bottom of the chats tab and can be accessed by typing @MetaAI or searching for it in the messaging app.
WhatsApp's parent company, Meta, claims that the reception to Meta AI has been positive and that the feature is not being forced on users. The company also states that Meta AI is on track to become the world's leading chatbot, with nearly 500 million users across its apps, including Instagram, Facebook Messenger, and WhatsApp. However, critics argue that the feature is an always-on tool that exploits users' personal data and privacy.
As the debate over the new AI feature continues, WhatsApp users are advised to be cautious when interacting with the chatbot and to be aware of the potential risks associated with sharing personal data. The introduction of Meta AI on iPhones in the UK has sparked a wider conversation about the use of AI in messaging apps and the importance of protecting user privacy.