Google Introduces AI Clothing Search Features

Google is revolutionizing its Search capabilities with the introduction of new AI features, including AI Mode, Deep Search, and Live capabilities, making it easier for users to ask complex questions and receive intelligent responses, with applications extending to virtual clothing try-ons and purchases.

The company's AI Overviews feature has already driven a 10% increase in usage for certain queries, and the new features aim to build on this success. AI Mode, available in the US starting today, allows users to ask follow-up questions and receive helpful links to the web, while Deep Search can issue hundreds of searches and create expert-level reports in minutes. Live capabilities enable users to search with their camera, asking questions and receiving real-time help, such as trying on virtual outfits and getting fashion recommendations.

Agentic capabilities will also enable users to ask AI to perform tasks for them, such as purchasing tickets or making restaurant reservations. A new AI shopping partner will help users browse for inspiration, try on virtual clothing, and make purchases. Personal context will be integrated into AI Mode, allowing users to receive tailored results based on their past searches and connected Google apps.

Google has also launched a new subscription tier called "Google AI Ultra" for its AI services, priced at $249.99 per month. The plan offers exclusive access to the company's latest AI products, including the Gemini app, filmmaking AI tool Flow, and note-to-podcast tool Notebook LM, with the highest usage limits and access to premium features.

With these new features, Google is poised to revolutionize the way users interact with its Search capabilities, providing a more intelligent and personalized experience. As the company continues to innovate and push the boundaries of AI technology, users can expect even more exciting developments in the future, including enhanced clothing and fashion search capabilities.