Google Unveils AI Advancements, Introduces Google AI Ultra with google ads
The Google AI Ultra subscription service will cost $249.99 per month and will include a personal YouTube Premium membership and 30 terabytes of storage across Google Drive, Gmail, and Photos. The service is available starting this week in the US, with international rollout expected in the coming months, and will target professionals and creatives who require high-performance computing and early access to new features, with google ads playing a key role in the service.
Google CEO Sundar Pichai announced significant advancements in artificial intelligence at Google I/O 2025, highlighting improvements in model development and infrastructure, including the seventh-generation TPU and Project Starline, a 3D video technology that transforms 2D video streams into a realistic 3D experience using AI and six cameras.
The company's AI models, particularly Gemini, have seen significant improvements, with Elo scores increasing by over 300 points since the first-generation Gemini Pro model. Google is processing over 480 trillion tokens per month, a 50-fold increase from last year, and has over 7 million developers building with Gemini. The Gemini app has 400 million monthly active users, with 2.5 Pro usage increasing by 45%.
Google introduced Project Astra, a universal AI assistant capable of understanding the world around you, which is now integrated into Gemini. The company is also exploring personalization with personal context, which will enable Gemini models to use relevant personal context across Google apps. Additionally, Google is introducing AI Mode in Search, which provides an end-to-end AI search experience with advanced reasoning and longer, more complex queries.
The company is making the Gemini app more personal, allowing users to upload files and connect to Google Drive and Gmail. Google is also introducing new generative media models, including Veo 3 and Imagen 4, which will enable new creative possibilities. Furthermore, Google is working on AI-powered filmmaking with Veo 3 and introducing Google AI Ultra, a subscription service that provides the best of Google AI.
Google's significant investment in artificial intelligence is expected to drive growth and innovation, with the company planning to invest $75 billion in capital expenditures this year, largely focused on AI. The introduction of Google AI Ultra, a premium subscription service, is expected to provide exclusive access to advanced AI tools and capabilities for professionals, developers, and creatives, and will include features such as Gemini 2.5 Pro "DeepThink" mode and early access to new features.