IPL on JioHotstar: Reliance Launches Brain Mapping
The platform's unique approach to advertising and vast content library make it an attractive option for both users and advertisers, with a focus on providing a seamless entertainment experience and driving revenue growth through innovative initiatives.
Reliance Industries is introducing a new initiative called "brain mapping" to attract advertisers to its streaming platform, JioHotstar, which offers a vast library of entertainment content, live sports coverage, and a massive user base of over 50 crore users.
JioHotstar, a joint venture between Reliance, Viacom18, and Star India, combines JioCinema and Disney+ Hotstar, providing an unparalleled entertainment experience with close to 3 lakh hours of content. The platform is leveraging neuroscience-based research to demonstrate higher engagement rates for its streaming ads compared to Google's, making it an attractive option for advertisers.
The company is focusing on targeting smaller advertisers and expanding its digital ad inventory to drive revenue growth. With subscription plans starting at Rs. 149/quarter, existing subscribers can seamlessly transition to the new platform, which will feature prominent tournaments like ICC events, IPL, and WPL, as well as grassroots cricket and international sports events.
As JioHotstar continues to expand its offerings, the "brain mapping" initiative is expected to play a crucial role in driving growth and attracting new advertisers to the platform, further solidifying its position in the Indian streaming market.
