Saiyaara Breaks Records with Unconventional Marketing
The film's success is a testament to the power of unconventional marketing strategies and the appeal of fresh talent in Bollywood, with Saiyaara's unique approach to promoting the film's music and content helping to generate significant buzz and excitement among fans.
Yash Raj Films' upcoming Bollywood romantic drama "Saiyaara" has shattered advance booking records for a debutant film in India, selling over 45,000 tickets across major theater chains in its first 24 hours of pre-sales, with its unconventional marketing strategy focusing on music and content.
The film, directed by Mohit Suri, stars debutant Ahaan Panday and emerging star Aneet Padda, and tells the story of Krish Kapoor, a rising musician, and Vaani, a gifted songwriter, whose partnership deepens into a romance. The soundtrack has generated significant buzz, featuring tracks from prominent artists, and the film's advance booking has been impressive, with over 200,000 tickets sold on BookMyShow, surpassing other recent releases like Maa and The Diplomat.
Ahaan Panday and Aneet Padda's debut film Saiyaara has registered 145% higher BookMyShow sales than Bollywood's last romantic drama, Metro In Dino, on its opening day, positioning Panday as YRF's next-generation male lead and Padda as the studio's new heroine. The film's success can be attributed to its smart marketing strategy, including a 50% discount on tickets with a minimum of two tickets purchase, which has helped to create a buzz around the film.
With its impressive advance booking and smart marketing strategy, Saiyaara is expected to have a 20 crore+ opening and is likely to steal the thunder at the box office, making it one of the most anticipated films of the year. The film is set for worldwide theatrical release on July 18, and fans are eagerly waiting to see the debut performance of Ahaan Panday and Aneet Padda.