AI ad tech revolution: New Era with AI-Powered Tools and Ad
The ASCI Academy report provides valuable insights into the potential of AI in advertising, highlighting the need for responsible adoption and the importance of human creativity in the AI-driven advertising landscape. With the ad tech industry undergoing significant changes, the report's findings and recommendations are crucial for industry stakeholders to navigate the AI-powered future of advertising.
The introduction of AI-powered tools is driving significant changes in the ad tech industry, with Scope3's launch of AI-powered brand safety tools and ad curation capabilities sparking discussions about the shift of power from DSPs to SSPs. This shift is seen as a reallocation of profit margin, which could lead to further consolidation among ad tech middlemen and the proliferation of "super signal aggregators."
Industry sources believe that AI-driven filtering and curation technologies can enable DSPs and SSPs to play a greater role in media activation and redirect ad budgets away from walled gardens. The IAB Tech Lab's open-source initiative is seen as a crucial step towards giving publishers more control over their data and revenue. Meanwhile, a new report by ASCI Academy, 'AdNext: The AI Edition', explores the impact of AI on the advertising industry in India, highlighting the potential of AI to drive efficiency and personalization in advertising.
The report emphasizes the need for responsible AI frameworks and principles to guide its development and deployment. It brings together perspectives from over 27 Indian practitioners and thought leaders across the digital ecosystem, including brands, agencies, legal experts, academia, regulators, and tech innovators. The report's findings and recommendations aim to provide a roadmap for the industry to adopt AI responsibly and effectively.
As the ad tech industry continues to evolve, it is clear that AI will play a significant role in shaping its future. With the right frameworks and principles in place, AI can drive efficiency, personalization, and innovation in advertising, ultimately benefiting both advertisers and publishers.