Cricbuzz Receives $50m Investment from Dream Sports
The investment will enable the development of innovative features such as enhanced real-time analytics, interactive streaming, and integrated commerce opportunities, ultimately creating a more engaging and personalized experience for cricket fans worldwide.
Dream Sports, a Mumbai-based sports tech company, is investing $50 million in Cricbuzz and Willow TV to fuel growth and create a more immersive digital experience for cricket fans worldwide. This strategic investment aims to combine the strengths of Dream Sports, Cricbuzz, and Willow TV to drive synergies and develop innovative features.
The collaboration between Dream Sports and Times Internet, the owner of Cricbuzz and Willow TV, seeks to enhance fan experiences through real-time analysis, engagement, and AI-driven predictions. This partnership will bring cricket fans closer to the game, with plans to jointly develop AI-powered predictions and personalization across their platforms.
Dream Sports' mission is to "Make Sports Better" for Indian sports fans, and this investment aligns with its broader strategy to build a comprehensive sports technology ecosystem. The company has already expanded its presence beyond India, joining the ownership group of Salford City FC, and this investment marks a significant step in its global expansion plans.
With this investment, Dream Sports, the parent company of FanCode, is poised to further strengthen its position in the sports tech industry, while Cricbuzz and Willow TV will benefit from the company's expertise in creating engaging and immersive digital experiences for sports fans.