Shreyas Iyer Partners with InCred Group

InCred Group, a diversified financial services firm, has appointed Indian cricketer Shreyas Iyer as its new brand ambassador, succeeding Rahul Dravid, to promote financial awareness and empowerment among individuals and businesses in India.

The partnership aims to make financial services more accessible and transparent, with Iyer championing financial awareness and growth, aligning with InCred's values of discipline, resilience, and high performance. InCred's founder, Bhupinder Singh, expressed excitement about the partnership, citing Iyer's fearlessness and determination, which aligns with the company's brand promise of helping individuals achieve financial goals with confidence.

Iyer stated that he is excited to partner with InCred to promote smart financial solutions and spread knowledge about finance and their innovative products. The partnership includes marketing campaigns featuring Iyer, which will aim to educate people about finance and the company's role in helping customers achieve their goals. Radhika Zingade, Group Head of Marketing, InCred, compared Iyer's versatility to the company's role in helping customers achieve their goals.

InCred has seen significant growth, with its assets under management increasing by 49.1% to Rs 9,039 crore in FY24, and its loan book exceeding Rs 11,000 crore. The partnership with Iyer is expected to further boost the company's growth and promote financial awareness among individuals and businesses in India.

With Iyer on board, InCred aims to make a significant impact in the financial services sector, promoting financial accessibility and transparency across India. The partnership is a significant step towards achieving this goal, and Iyer's enthusiasm for promoting financial awareness is expected to inspire many Indians to take control of their financial lives.