Arshdeep Singh Joins Boldfit as Brand Athlete

Indian cricketer Arshdeep Singh has partnered with Boldfit, a Bengaluru-based fitness and sports brand, as a brand athlete, marking a significant expansion of the company's athlete-led focus. This partnership aligns with Boldfit's strategy to involve active athletes in its development and outreach, with Arshdeep joining fellow cricketer KL Rahul, who was the brand's first investor.

The partnership was announced through a social media campaign featuring a casual interaction between Rahul and Arshdeep, showcasing Arshdeep in Boldfit gear. The campaign targets a Gen Z audience with a youth-centric tone, highlighting the brand's focus on functional gear for athletes. Arshdeep expressed excitement to collaborate with Boldfit, citing the brand's focus on creating gear for athletes' actual training and recovery needs.

Boldfit's founder, Pallav Bihani, stated that the brand aims to create an athlete-first, performance-led brand, with Arshdeep's partnership a key step in achieving this goal. KL Rahul expressed pride in seeing Arshdeep join the brand, calling it a "proud moment" and a step in the brand's growth. The partnership marks a continuation of the brand's mission to prioritize athletes in product creation, with Arshdeep joining existing brand athlete KL Rahul, who is also an investor.

The move aims to strengthen Boldfit's position as a fitness brand created by athletes for athletes, with Arshdeep's onboarding a step towards making athletes the architects of fitness culture in India. With this partnership, Boldfit continues to solidify its commitment to creating high-quality, functional gear for athletes, and Arshdeep's involvement is expected to play a significant role in shaping the brand's future products and outreach efforts.