Gwyneth Paltrow Stars in Astronomer Videos Amid Scandal
Paltrow's tongue-in-cheek video has drawn attention to Astronomer's data workflow automation services, and the company is looking to capitalize on the newfound interest. With the scandal still fresh in the public's mind, it remains to be seen how effective Astronomer's new approach will be in moving the company forward.
Gwyneth Paltrow has taken on a temporary role as spokesperson for tech firm Astronomer, appearing in a humorous video addressing questions about the company's business dealings, while sidestepping a recent scandal involving the company's former CEO and HR chief.
The move comes after Astronomer's former CEO, Andy Byron, and HR chief, Kristin Cabot, were inadvertently exposed in a romantic moment during a Coldplay concert, causing a viral sensation. Paltrow, who is married to Chris Martin, Coldplay's frontman, pokes fun at the controversy in the video, saying the company is thrilled about the "newfound interest in data workflow automation."
In the video, Paltrow responds to questions on behalf of Astronomer, including one about the company's social media team, which she says is still hiring for an event in September. The company's lighthearted response to the scandal marks a shift in tone, as Astronomer's CEO and HR chief both resigned following the incident.
The video is Astronomer's first public response to the scandal, which has been widely mocked on social media and national TV. By hiring Paltrow as a temporary spokesperson, the company appears to be attempting to move forward and refocus attention on its business dealings.