Apple iPhone 17 Pro Redesign with New Logo Placement
The redesign of the iPhone 17 Pro, including the new logo placement, is expected to have a significant impact on the smartphone market, with improved display size and technology, and new features such as AI-driven multitasking and 8K recording, making it a major breakthrough for Apple's non-Pro devices.
Apple is planning a significant design change for the iPhone 17 Pro, moving the iconic Apple logo from its current central position on the back of the phone to a lower location near the MagSafe ring, which could have profound implications for branding, accessories, and user experience.
Industry insiders and supply chain leaks suggest the logo shift is part of a broader effort to differentiate the iPhone 17 Pro from previous models, possibly related to the evolution of MagSafe technology or the rearrangement of the camera array. The change would also require case makers and accessory designers to adapt, potentially leading to a ripple effect throughout the third-party ecosystem.
The iPhone 17 series is expected to feature a larger display screen and a smoother show, with the base iPhone 17 having a 6.3-inch display, matching the size of the current iPhone 16 Pro's screen. The display on the standard iPhone 17 is also expected to get a long-overdue performance upgrade, with a 120Hz LTPO OLED screen, bringing it in line with Apple's higher-end devices.
Both the iPhone 17 and the rumored iPhone 17 Pro are expected to be equipped with Samsung's M14 OLED panels, which promise improved brightness, efficiency, and durability. The iPhone 17 Pro Max is expected to feature a 6.9-inch LTPO Super Retina XDR OLED display, titanium frame, 12GB RAM, and 256GB to 1TB storage options, with a triple 48MP camera setup, 8K recording, and dual-camera recording capabilities.
The iPhone 17 series, particularly the iPhone 17 Pro Max, is expected to be Apple's next major innovation in smartphones, with the series expected to be launched between September 11-13, 2025, and prices ranging from Rs265,575 for the base model to Rs547,424 for the Pro Max model.