HIT 3 to hit the third case on Netflix release
The release of HIT 3 on Netflix marks a significant shift in the film's audience, from a limited theatrical release to a wider family audience on OTT, and its impact on Bhairavam's collections will be a key factor in determining the success of both films.
Nani's action drama film HIT 3, directed by Sailesh Kolanu, is set to release on Netflix on May 29, 2025, catering to a family audience after initially being awarded an A certificate, which limited its audience in theaters.
The film stars Srinidhi Shetty as the female lead, and its success on Netflix may impact the hype for HIT 4, starring Karthi. Initially, HIT 3 received criticism for its violent content, but its OTT release is expected to draw in families who may have been deterred by the A certificate in theaters.
The release of HIT 3 on Netflix coincides with the theatrical release of Bhairavam on May 30, which has generated buzz due to the return of Nara Rohith, Manchu Manoj, and Bellamkonda Sai Sreenivas. Critics fear that HIT 3 may impact Bhairavam's collections, as families may wait for the public response to Bhairavam before deciding to watch it in theaters.
The OTT release of HIT 3 may potentially affect Bhairavam's Day 1 collections, as audiences may opt to watch HIT 3 on Netflix instead of going to the theater to watch Bhairavam. The success of HIT 3 on Netflix will be closely watched, as it may have implications for the future of the HIT franchise.