Aamir Khan's Sitaare Zameen Par on PPV
The PPV release model is expected to reshape the way Bollywood connects with its global audience, offering a new era of flexibility and accessibility in film viewing, with Sitaare Zameen Par being a significant experiment in this direction.
Aamir Khan is set to release his upcoming film Sitaare Zameen Par on a Pay-Per-View basis on YouTube, eight weeks after its theatrical debut on June 20, 2025, in a move that could redefine how Bollywood films are consumed globally.
The film, directed by R.S. Prasanna, is a spiritual sequel to the 2007 blockbuster Taare Zameen Par and deals with themes of mental health and inclusivity, aligning with Khan's reputation for innovative and meaningful cinema. The first look of the film features Aamir Khan alongside ten debutant actors, including Genelia Deshmukh as the female lead, with music scored by Shankar-Ehsaan-Loy.
Khan's decision to opt for a PPV release on YouTube, bypassing traditional OTT platforms, is seen as a bold step towards giving filmmakers more autonomy and better margins. This move is expected to offer a flexible, subscription-free viewing option for fans, allowing them to watch the film from the comfort of their own homes.
As the film's release date approaches, fans are eagerly awaiting the story of Sitaare Zameen Par, which remains unknown. With Aamir Khan's production house, Aamir Khan Productions, at the helm, expectations are high for this upcoming film, which promises to be a meaningful and impactful addition to Bollywood cinema.