NJZ NewJeans Row: Agency Denies Restricting Memorial Ribbons
The dispute between NJZ and HYBE has highlighted the complexities of the K-pop industry, where artistic expression and commercial interests often intersect. As NJZ moves forward with their new identity and projects, the group's commitment to their values and message will be closely watched by fans and industry observers alike.
NJZ, formerly known as NewJeans, has alleged that their agency Ador and parent company HYBE attempted to prevent them from wearing memorial ribbons for the Jeju Air disaster during a Japanese TV appearance in December, a claim that HYBE has denied.
The incident occurred during the "66th Japan Record Awards" where NJZ members wore their own version of the ribbons, differing from those worn by other HYBE-label groups. According to Ador, the agency had informed all labels that prior coordination with broadcasters was necessary due to different broadcasting conditions in Japan, and had arranged for subtitles and remarks to explain the purpose of the ribbons.
The controversy surrounding NJZ and their former agency Ador has been ongoing, with the group terminating their exclusive contracts in November, citing breaches of duty. Since then, they have rebranded as NJZ and announced new music releases and a concert appearance. The situation has taken a new turn with NJZ member Danielle sparking controversy after mentioning former ADOR CEO Min Hee Jin as the group's "sixth member" during a court hearing.
The allegations and denials have raised questions about the relationship between NJZ and their former agency, with some fans and observers expressing concerns over the group's autonomy and the influence of their former CEO. As the situation continues to unfold, it remains to be seen how NJZ will navigate their new path and how their fans will respond to the recent developments.
