Unveiling YouTube's Secrets: Surprising Videos Statistics
The study's revelations about YouTube's vast and diverse content, including the dominance of non-professional creators and the lack of monetization, raise important questions about the platform's role in shaping global culture and its potential impact on society, and the need for increased transparency and regulation to ensure that the platform is used responsibly.
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YouTube's 20th anniversary is approaching, and despite its significant impact on global culture, the platform's basic facts remain shrouded in mystery, but a recent study has shed light on some surprising statistics, including the estimated number of videos on the platform, which ranges from 9 billion to 14.8 billion.
The study, which used a novel method to scrape YouTube videos at random, gathered a dataset of 10,016 videos, revealing that 74% of videos have zero comments, and 89% have no likes. The median view count is just 41, and 4% of videos have never been watched. Additionally, 64% of videos are less than 33 seconds long, and only 0.21% of videos feature monetization, such as sponsorships or ads.
The researchers also found that the majority of YouTube videos are created by non-professionals, and the platform is used for a variety of purposes, including storing and sharing videos, as well as providing a space for public accountability. This challenges the prevailing narrative that YouTube is a platform for professional creators, and instead suggests that it is a critical piece of infrastructure that should be regulated as such.
Experts say that Google's reluctance to disclose basic information about YouTube is problematic, as it hinders research and public debate about the platform's role in society. The lack of transparency has allowed YouTube to operate in the dark, with many basic facts about the platform remaining unknown. YouTube was launched on February 14, 2005, by three former PayPal employees, and has since grown into a massive platform with a significant impact on global culture.
As YouTube continues to grow and evolve, it is essential to have a better understanding of the platform's inner workings and its impact on society. The study's findings provide valuable insights into the world of YouTube and highlight the need for greater transparency and regulation.