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Edge of Times
Edge of Times

Osamu Suzuki Leaves Lasting Impact on Global Auto Industry and Indian Market

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Osamu Suzuki, the long-time chairman of Suzuki Motor Corp, has passed away at 93, leaving behind a legacy of innovation and growth that profoundly shaped the global automobile industry, particularly in India. His leadership and dedication to the country have been celebrated by the Indian government and industry leaders, with his vision and contributions reflected in the nation's car market dominance.

Suzuki's journey with Suzuki Motor Corp began in 1958, when he adopted his wife's family name and joined the company, founded by her grandfather. He rose through the ranks, becoming president in 1978, and his long-term leadership turned the company's fortunes by securing an engine supply deal with Toyota Motor in 1970. The successful partnership and key decision to set up a national car maker in India in 1983 marked a significant milestone. Suzuki's determination to "be number one somewhere in the world" led to a saving alliance with Maruti, culminating in the launch of the Maruti 800, which became an instant hit and further solidified Suzuki's hold on the Indian market.

Today, Maruti Suzuki, majority-owned by Suzuki Motor, commands 40% of the Indian car market. Suzuki's forward-thinking approach, blending innovation with a commitment to equality and social responsibility, left an indelible mark. He introduced workplace equality, implemented open-plan offices, and insisted on a uniform for executives and assembly-line workers. His engagements with Indian Prime Minister Narendra Modi bore fruit, shifting the focus towards sustainable investments, electrification of vehicles, and boosting local manufacturing, a testament to the enduring partnership and shared vision of harnessing opportunities in India.

Through his legacy, Suzuki transforms lives of millions of Indians, contributing to better living standards. Suzuki received the Padma Bhushan award from the Indian government for his significant contributions to the country's economy, and under his leadership, the company collaborated in numerous landmark projects such as fourth-generation cars and strategic partnerships in the Middle East and Russia. Suzuki served as chairman until 2016, while keeping an advisory role till his final years.

The loss of Osamu Suzuki leaves a void in the industry, but his impact and influence are set to continue. May his legacy continue to drive innovation and growth, and perhaps inspire new generations of entrepreneurs and leaders as they navigate the challenges of the future car industry

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