Bryan Johnson's Blueprint Faces Uncertain Future
Johnson's decision to potentially shut down or sell Blueprint highlights the challenges of balancing business and philosophical pursuits. As he continues to promote his longevity protocol and build a community around his "Don't Die" movement, he must navigate the complexities of running a company and maintaining his credibility as a thought leader in the field of artificial intelligence and human longevity.
Bryan Johnson, a 47-year-old biotech entrepreneur, is contemplating shutting down or selling his wellness startup, Blueprint, due to operational challenges and concerns that the business is affecting his credibility on the philosophical side of his "Don't Die" movement.
Johnson, known for his "age-reversal" regimen, has expressed frustration with the company, stating that it is a "pain-in-the-a**" and that he doesn't need the money. Despite this, he assured that the company is not in a financial crisis, citing break-even months and profitable periods. Blueprint offers longevity-focused products, including a "longevity mix" drink and mushroom-based coffee substitute, which are part of Johnson's overall goal to extend human lifespan through the use of artificial intelligence.
Johnson's daily routine is highly structured, with a focus on sleep, nutrition, and exercise. He wakes up at 4:30 am, exercises for an hour, and then spends time on red light therapy, hyperbaric oxygen therapy, and sauna. He also takes a variety of supplements and has a finger pinprick aging test. His approach to health and wellness has been criticized for being overly restrictive and controlling, with some accusing him of having an eating disorder.
Despite the controversy surrounding his company and approach to health and wellness, Johnson remains committed to his vision of a future where humans can live forever through the use of artificial intelligence. He believes that this will require a new ideology, which he calls "Don't Die," and is working to build a community around this idea.