22nd Century Group Expands xxii State Authorizations
The increased availability of VLN products is expected to provide smokers with a safer alternative to traditional cigarettes, reducing the risk of smoking-related health harms and supporting the company's mission to reduce nicotine consumption.
22nd Century Group, Inc. has announced a significant increase in state authorizations for its portfolio of reduced nicotine products, including VLN, Partner VLN, Smoker Friendly, and Pinnacle products, now authorized in 41 states for VLN Gold and Green.
The company's proprietary VLN products contain 95% less nicotine than traditional cigarettes and have been shown to reduce both the rate of smoking and health harms. This development is a major step forward for 22nd Century Group, which is leading the tobacco harm reduction movement. The company aims to reduce the rate of smoking and related health harms through increasing adoption of its VLN products.
22nd Century Group has partnered with multiple tobacco brands to expand the availability and awareness of its VLN reduced nicotine cigarettes. The partnership aims to enhance smoking harm reduction and aligns with the FDA's proposed new standard to limit nicotine content in cigarettes. The company's CEO, Larry Firestone, expressed enthusiasm for the increased market presence and consumer choice regarding nicotine consumption.
The FDA's proposed standard could prevent approximately 48 million youth from starting smoking, highlighting 22nd Century's role in contributing to significant societal health improvements. With its expanded state authorizations, 22nd Century Group is poised to make a positive impact on public health and reduce the risks associated with smoking.