Hailey Bieber Billionaire Deal with e.l.f Beauty
With this deal, Hailey Bieber becomes one of the youngest billionaires in the world, and her brand Rhode is poised for further growth and expansion into the prestige beauty market, bringing new and innovative products to consumers worldwide.
Hailey Bieber's beauty brand, Rhode, has signed a $1 billion deal with e.l.f. Beauty, making her a billionaire and marking a significant expansion for e.l.f. into the prestige beauty market. The deal includes $800 million in cash and stock, with an additional $200 million in potential earnout consideration based on the brand's future growth.
As part of the agreement, Hailey Bieber will become the Chief Creative Officer and Head of Innovation of Rhode, as well as a strategic advisor to e.l.f. Beauty. This move is expected to bring new energy and creativity to the brand, which has already gained popularity among Gen Z and millennials since its launch in 2022. Rhode's strong social media presence and viral products have been key factors in its success, and the partnership with e.l.f. Beauty is likely to further accelerate its growth.
The deal comes at a time when the prestige beauty market is facing challenges due to high inflation. However, e.l.f. Beauty's acquisition of Rhode is seen as a strategic move to expand its presence in this market and tap into the growing demand for high-end beauty products. Hailey Bieber's involvement in the brand is expected to continue, with her remaining as founder and strategic advisor after the deal closes, which is expected to happen in Q2 2026.
The news of Hailey Bieber's billion-dollar deal with e.l.f. Beauty has also sparked interest in the context of her husband Justin Bieber's financial situation, with reports suggesting that he is experiencing financial issues, including a debt of over $8 million. However, Hailey Bieber's success with Rhode is a testament to her entrepreneurial spirit and the growing influence of celebrity-backed beauty brands in the industry.