Saudi Arabia Alcohol Ban Lifted Ahead 2034 FIFA
The new policy will help Saudi Arabia to compete with other major tourist destinations in the region and attract a wider range of visitors, including those attending the 2034 FIFA World Cup. With the implementation of the new regulation, the country is poised to become a more vibrant and attractive destination for international travelers.
Saudi Arabia has lifted its 73-year-old ban on alcohol, allowing its sale and consumption in select areas, including luxury hotels, resorts, and tourist areas, starting from 2026. The policy is part of the country's Vision 2030 plan, aiming to grow its economy and attract foreign investment, particularly in the hospitality and events industries.
The new regulation will permit the sale and consumption of beer, wine, and cider in approximately 600 licensed locations, including hotels, resorts, diplomatic zones, and tourism developments. However, stronger drinks will be prohibited, and the sale and consumption of alcohol will be strictly governed by licensing and rules to prevent misuse and rule-breaking.
The areas where alcohol will be allowed include Neom, Sindalah Island, and the Red Sea Project, which are being developed as major tourist destinations. The move is expected to attract international investment and boost the country's economy, particularly in the lead-up to the 2034 FIFA World Cup. Authorities will closely monitor the implementation of the new policy to ensure compliance with the rules and regulations.
The lifting of the alcohol ban is a significant step towards Saudi Arabia's goal of diversifying its economy and becoming a more attractive destination for international tourists and investors. The country's Vision 2030 plan aims to reduce its dependence on oil exports and develop its service sector, including hospitality and tourism.