Zillow Partners with WNBA Star for Home Buying Journey
Through this partnership, Zillow aims to educate and empower first-time home buyers, showcasing the value of its platform and resources in navigating the complex home buying process, with Aliyah Boston's journey serving as a relatable and engaging example.
WNBA star Aliyah Boston is teaming up with Zillow to document her first home buying experience, providing a unique look at the process and showcasing Zillow's tools and resources. The partnership aims to create a social-first content series that highlights the steps involved in purchasing a first home and how Zillow's platform can simplify the process.
The content series, created in collaboration with agency 72andSunny, will follow Boston as she navigates the home buying process, utilizing Zillow's tools and partnering with a Premier Agent to guide her through the journey. The series will provide an authentic and relatable look at the home buying experience, making it easier for first-time buyers to understand the process and feel more confident in their own purchasing decisions.
The release of the content series coincides with the start of the WNBA season on May 17th and will be available across Zillow's social media channels. This partnership not only showcases Zillow's commitment to providing valuable resources for home buyers but also highlights the importance of education and guidance in the home buying process.
In other news, Zillow has recently settled a class action lawsuit with a New York real estate firm, resolving charges related to daily fees to agents. This settlement demonstrates Zillow's dedication to addressing concerns and improving its services to better support the real estate community.
As the content series with Aliyah Boston goes live, Zillow continues to demonstrate its commitment to providing innovative solutions and resources for home buyers, making the process simpler and more accessible for all.