Raid 2 Launches "Money Money" Track Amidst Fading Buzz
The film's marketing strategy has been called into question, with some wondering if the use of item songs is still an effective way to generate buzz. The release of "Money Money" has added a new layer of excitement to the film's promotion, but it remains to be seen if it will be enough to draw in audiences.
The upcoming film Raid 2 has launched its high-energy track "Money Money" in a grand event, featuring a star-studded guest list including Bhushan Kumar, Honey Singh, Ajay Devgn, and Roshni Walia, in an attempt to generate buzz for the film.
The event was a spectacle of music, glamour, and fanfare, setting the tone for the film's adrenaline-packed vibe. However, the use of item songs, a common practice in Bollywood, may no longer be an effective way to generate excitement for a film. Despite the initial intention of Tamannaah's song in Raid 2 to serve as a major PR anchor, it failed to make a significant impact.
The film's trailer also received an underwhelming response, prompting the release of a new item number featuring Jacqueline Fernandez. The inclusion of two item songs in the film, which stars Ajay Devgn as an IRS officer, seems out of place and may be seen as a desperate attempt to seek attention. The success of the new song, "Money Money", remains to be seen.
As the film's release approaches, it will be interesting to see if the "Money Money" track will be able to revive the fading buzz surrounding Raid 2. With the film's unique blend of action and music, it has the potential to captivate audiences, but only time will tell if it will be enough to make a lasting impact.