Sinners Movie Leads Easter Box Office with $45M Opening

The film's success is also a boost to Warner Bros.'s Easter weekend box office dominance, with the studio previously owning the top two slots over a holiday weekend in 2019. Coogler is focusing on making "Sinners" a standalone film, despite the potential for a sequel, and has created a "full meal" of a film, with a holistic and finished narrative that showcases the impact of music on the community.

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The Warner Bros. film "Sinners" starring Michael B. Jordan has taken the top spot at the Easter weekend box office, earning an estimated $45M in its opening weekend and surpassing the studio's other release "A Minecraft Movie". The movie's success can be attributed to its strong word-of-mouth, with 5-star reviews from preview-night audiences and a high CinemaScore of "A".

The film's diverse demographics, including 46% Black, 30% Caucasian, 15% Latino and Hispanic, and 5% Asian, also contributed to its success. The movie's Imax showings were particularly strong, with 21% of total ticket sales coming from Imax screens. Social media reach was also significant, with 222.5 million engagements across various platforms. The film's opening weekend is expected to reach $134M, a 104% increase from the same frame last year.

The success of "Sinners" is a testament to the power of original movies, particularly in the horror genre, and the ability of Warner Bros. to create a successful film with a strong director and cast. The movie's production budget was $90M, and it is expected to break even at around $170M global box office, with lucrative downstream from PVOD, Max, and subsequent windows on Prime and Netflix.

Ryan Coogler's direction and vision have resulted in a thrilling and unpredictable film, with a phenomenal look and a hot-headed soundtrack featuring blues and folk music. The movie delves into the mystical and unknown, exploring themes of hoodoo and the supernatural, which Coogler believes is a vital part of Black culture. With a strong male viewership and a projected $40M-plus opening, "Sinners" is expected to be a significant success.

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