Sinners Movie Leads Easter Box Office with $45M Opening
The film's success is also a boost to Warner Bros.'s Easter weekend box office dominance, with the studio previously owning the top two slots over a holiday weekend in 2019. Coogler is focusing on making "Sinners" a standalone film, despite the potential for a sequel, and has created a "full meal" of a film, with a holistic and finished narrative that showcases the impact of music on the community.

The Warner Bros. film "Sinners" starring Michael B. Jordan has taken the top spot at the Easter weekend box office, earning an estimated $45M in its opening weekend and surpassing the studio's other release "A Minecraft Movie". The movie's success can be attributed to its strong word-of-mouth, with 5-star reviews from preview-night audiences and a high CinemaScore of "A".
The film's diverse demographics, including 46% Black, 30% Caucasian, 15% Latino and Hispanic, and 5% Asian, also contributed to its success. The movie's Imax showings were particularly strong, with 21% of total ticket sales coming from Imax screens. Social media reach was also significant, with 222.5 million engagements across various platforms. The film's opening weekend is expected to reach $134M, a 104% increase from the same frame last year.
The success of "Sinners" is a testament to the power of original movies, particularly in the horror genre, and the ability of Warner Bros. to create a successful film with a strong director and cast. The movie's production budget was $90M, and it is expected to break even at around $170M global box office, with lucrative downstream from PVOD, Max, and subsequent windows on Prime and Netflix.
Ryan Coogler's direction and vision have resulted in a thrilling and unpredictable film, with a phenomenal look and a hot-headed soundtrack featuring blues and folk music. The movie delves into the mystical and unknown, exploring themes of hoodoo and the supernatural, which Coogler believes is a vital part of Black culture. With a strong male viewership and a projected $40M-plus opening, "Sinners" is expected to be a significant success.