CREX Reports Q4 Earnings, Expects Growth with AdLogic crex
The introduction of the AdLogic CPM+ platform is expected to drive growth, with the company anticipating revenue acceleration and improved performance in the second half of 2025, building on its best year ever with revenue exceeding $50 million and an adjusted EBITDA of 10%.
Creative Realities Inc (CREX) reported its Q4 2024 earnings, showing a decline in revenue to $11 million from $14.5 million in Q4 2023, with gross profit also decreasing to $4.9 million from $7.5 million. Despite this decline, the company achieved its best year ever, with revenue exceeding $50 million and an adjusted EBITDA of 10%.
The decline in revenue and gross profit was accompanied by a decrease in adjusted EBITDA to $0.5 million from $2.8 million, and cash on hand decreased to $1 million from $2.9 million. However, the company remains optimistic about its future prospects, citing the introduction of the AdLogic CPM+ platform as a key driver of growth.
CREX anticipates revenue acceleration and improved performance in the second half of 2025, although it expects a slow start to the year. The company forecasts adjusted EBITDA profitability to be just barely positive in Q1, but is confident that the AdLogic CPM+ platform will contribute to increased revenue and profitability in the latter half of the year.
As CREX looks to the future, the company's ability to leverage the AdLogic CPM+ platform to drive growth and improve profitability will be crucial in achieving its goals. With a strong foundation established in 2024, CREX is poised to build on its success and deliver improved results in the years to come.