Tiger Woods' Sun Day Red Logo Faces Puma Challenge Over Similarity to Leaping Cat Logo

Puma, a renowned sports brand, has filed a lawsuit against Tiger Woods' Sun Day Red, alleging that the brand's logo, featuring a leaping tiger, bears too much resemblance to Puma's iconic "leaping cat" logo, used since 1969, potentially causing consumer confusion.

The Sun Day Red logo, which represents Tiger Woods' major championship wins with 15 stripes, is at the center of the trademark dispute. Puma argues that the similarity between the two logos, combined with the nature of the goods and services offered by both companies, increases the likelihood of consumer confusion. TaylorMade, the company behind Sun Day Red, has expressed confidence in their trademarks and logos but has not yet publicly outlined specific counter-arguments.

This is not the first legal challenge for Sun Day Red, as another company, Tigeraire, previously filed a lawsuit against them, alleging that they "unlawfully hijacked" their logo design. The current lawsuit with Puma is in the opposition phase at the U.S. Patent and Trademark Office, with potential outcomes including a settlement, a court decision, or a redesign of the Sun Day Red logo. A trademark attorney believes Puma has a legitimate case, citing the potential for consumer confusion, and predicts the dispute could lead to a settlement or a trial in 2026.

As the lawsuit unfolds, it remains to be seen how the U.S. Patent and Trademark Office will rule on the matter. The outcome of this case could have significant implications for both Puma and Sun Day Red, highlighting the importance of distinct branding in the competitive world of sports merchandise.

The dispute between Puma and Sun Day Red revolves around the similarity between their logos, with Puma's "leaping cat" logo potentially being confused with Sun Day Red's leaping tiger logo, leading to a lawsuit over trademark infringement.