UK Asian TV Ratings: Geo TV and Utsav Plus Dominate in Latest Charts

The latest UK Asian TV ratings have been released, showing a shift in dominance among popular channels and shows. Geo TV took the top spot on Monday, after securing the number one position for the second consecutive day with its show 'Bajjo', drawing in 60,000 viewers and securing a 0.11% share. Meanwhile, Utsav Plus took the top spot on Sunday with 37,000 viewers and a 0.17% share for its show 'Yeh Rishta Kya Kehlata Hai', beating last week's average.

Geo TV's 'Bajjo' and Utsav Plus' 'Yeh Rishta Kya Kehlata Hai' were the top two shows on their respective days, but different strategies put them at the top. Geo television's viewership increased spectrum wise, while Utsav Plus had a peak audience build-up in later time bands, showing a higher average rating than last week.

Colors, however, continued to lag behind, despite offering 'Shiv Shakti', which attracted 29,000 viewers, and 'Mangal Lakshmi', which drew in 22,000 viewers. Other networks, like Sony TV and ARY Digital, experienced a decline in viewership on Monday, dropping to a 0.07% share. This development reflects the growing competition and changing viewer preferences in the UK Asian TV market.

The latest ratings underscore the significance of understanding viewer behavior and evolving viewing habits. As the market continues to grow and evolve, channels must adapt their content strategies to appeal to a broader audience. Geo TV and Utsav Plus have demonstrated effective strategies to remain at the top, while other networks face the challenge of staying competitive.