NFL Partners with Netflix for Christmas Day Games

The National Football League (NFL) has made history by partnering with streaming giant Netflix to broadcast its first-ever Christmas Day games, set to premiere on December 25th, 2024. This three-year deal marks the NFL's expansion into global broadcasting, with games reaching an estimated 282.3 million subscribers worldwide.

The agreement, valued at $150 million for the 2024 season, signals the NFL's aim to capitalize on its massive Christmas Day audience. Last year's Christmas games averaged an impressive 28.68 million viewers, with the Chiefs' game against the Las Vegas Raiders leading the way with 29.48 million viewers. By streaming these games on Netflix, the NFL hopes to tap into a broader demographic and further increase ratings. The chosen teams, the Pittsburgh Steelers and Baltimore Ravens, have already secured playoff spots in the AFC but are still vying for seeding in the AFC North.

The integration of Netflix into the NFL's broadcasting lineup comes as the streaming platform continues to refine its streaming capabilities. Following the massive success of its high-profile event featuring Jake Paul versus Mike Tyson, Netflix has been working to ensure it can handle the anticipated large viewership for the Christmas games. This significant undertaking will test the platform's capabilities and resolve previous outages. Be it for football or music, Netflix is poised on changing the rules of the game. In another first, the streaming service will feature a performance by Beyoncé, the renowned 99-time Grammy nominee, as the halftime show for the Ravens-Texans game. to perform her recent country crossover hit "Texas Hold 'Em."

The live games will also be broadcast on CBS affiliates in the participating teams' markets and on mobile devices via the NFL+. As the highly anticipated event unfolds, fans worldwide will eagerly await the star-studded entertainment. The teasers and positive vibes have already started, with Baltimore Ravens quarterback Lamar Jackson, a self-proclaimed fan of Beyoncé, expressing his excitement at the chance to watch her perform. Marking this momentous occasion is also a trailor of the NFL's partneship, balancing out, which marks another sturdy sour bent between the two, testing more efforts to entertain and pleasure question shipt still.

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