Thailand Tourism Booms with "White Lotus" Season
The show's success has also led to a significant increase in tourism revenue, with over 35 million international visitors in 2024, and a predicted 3 trillion baht in tourism revenue in 2025. As the country continues to attract more tourists, it is likely that the "White Lotus Effect" will have a lasting impact on Thailand's tourism industry, with many resorts and tour companies capitalizing on the show's popularity to offer unique and luxurious experiences to visitors.
The third season of HBO's "The White Lotus" has brought unprecedented attention to Thailand, with its stunning locations and luxury resorts, resulting in a significant increase in tourism revenue and a predicted boost of 39-40 million international visitors in 2025.
The show's filming locations, including Koh Samui, Phuket, and Bangkok, have become must-visit destinations, with many tour companies and resorts creating "White Lotus"-themed packages. The Anantara Koh Yao Yai Resort and Villas, a luxury resort located on the island of Koh Yao Yai, has been named one of Time magazine's 100 World's Greatest Places in 2025, further solidifying Thailand's position as a top tourist destination.
Koh Samui, in particular, has seen a surge in popularity, with social media conversations about traveling to Thailand rising 60% after the premiere of the show. The island's natural beauty, with its soft sandy beaches, crystal-clear waters, and lush greenery, has made it a top destination for tourists. However, experts predict that the increased exposure will lead to over-tourism, which could have a negative impact on the island's infrastructure and environment.
Despite these concerns, the island's tourism industry is expected to benefit from the increased exposure, with the Thai government predicting a boost in tourism revenue. Resorts such as the NH Collection Samui Peace Resort and the Renaissance Koh Samui Resort & Spa are bracing for an influx of tourists, with many rebranding and expanding their services to cater to the expected surge in demand.
As Thailand continues to attract more tourists, it is essential for the country to balance its economic growth with environmental preservation and infrastructure development. With its rich culture, stunning natural beauty, and world-class resorts, Thailand is poised to become one of the world's top tourist destinations, and the "White Lotus Effect" is expected to have a lasting impact on the country's tourism industry.